![]() But few SEOs are willing to go months without seeing how their efforts are impacting rankings. It’s less of a burden if you only check your rankings occasionally. Use keyword research tools: There are tons of amazing SEO tools available in the market you can leverage to help you come up with more keyword ideas and also to check the search volume and estimated traffic for keywords you’re considering.Īdditionally, without the right SEO reporting software, tracking where your site ranks in organic search results for target keywords is a time-consuming process. Use this information to decide on what content to prioritize creating based on the topics, phrases your competitors currently rank for but have tons of opportunities for you to outrank them on. ![]() By conducting those searches yourself on Google, you’ll be able to learn the general intent behind a particular keyword and its relevance to your products, services, or content offerings.Ĭheck your competitors: Conduct a competitor analysis to find out what target keywords your competitors currently rank well for and the websites that rank on the first page of Google for your target keyword. Luckily, you don’t have to guess why people search for certain keywords. Keywords can be divided into many other different types and categories, starting from primary, secondary, and contextual keywords to intent targeting keywords, geo-targeting keywords, customer defining keywords, and so on.Īnalyze search intent: Search intent is an important part of keyword research and your content marketing efforts at large. Examples would be “how to lose weight”, “tips for losing weight”, and similar things that include relevant “evergreen” topics people will always search for. Unlike fresh short tail keywords, evergreen keywords are relevant all the time. These keywords have medium competitive rate, specific search intent, and high conversion rate. As the name suggests, fresh keywords are the ones with suddenly explosive search volume, but they are relevant just for a specific amount of time.įor example, when a new movie comes out (for example, Avengers Infinity War in 2018), or a worldwide event occurs (Coronavirus epidemic in 2020), keywords related to these events appear and get explosive search volume. There are also “fresh” keywords and “evergreen” keywords. Most commonly used are short tail keywords (high search volume, high competitive rate, broad search intent, low conversion rate) and long-tail keywords (low search volume, low competitive rate, specific search intent, high conversion rate). Understand keyword types: There are many different types of keywords you can use to rank your business in search engines. Is your business looking to generate more sales or leads? To increase brand awareness or customer engagement? Depending on the overall goal, make a plan on how to successfully generate qualified leads using specific keywords or topics. Have a clear goal in mind: Before choosing your target keywords, it is important to understand why these keywords are useful for your business. Related: How to Track Your Keyword Rankings in Databox How to Choose The Right Keywords to Optimize for SEO Identify keyword opportunities: Essentially, by tracking your most important keywords continuously, you’ll be able to identify an array of keyword opportunities based on search volume, competition, search intent, ranking pages, and determine which ones to prioritize. By spotting this information early on, you can easily take the necessary steps to address that problem, or in case if it’s a technical error or a penalty, to avoid the same problem in the future. ![]() Rank drops typically occur due to your competitors outranking you, technical errors, penalties, and similar. Monitor rank drops: Keyword tracking tools can also be used to monitor rank drops and identify the cause of that decline. This information helps you identify which keywords are the right choice for increasing your business or client’s visibility. ![]() Increase visibility: Keyword tracking reveals how well your target keywords rank in the SERP. Furthermore, tracking and analyzing keywords reveals how your competitors perform against your target keywords, their best performing content with the most high-quality backlinks, social engagement, and much more. Monitor your competitors: Keyword tracking lets you know which keywords your competitors are ranking for and missing out on, allowing you to make an informed decision and choose the keywords you can actually rank for. Here are the 5 most significant reasons to track keywords: Keyword tracking helps you determine whether your SEO strategy is working and if your optimization efforts are indeed paying off.
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